Can smiling get us rid of the crisis?
The joys of street-interviews Last week, I spent hours in the streets of Paris under a snow storm, with a camera and a microphone in my hands. My purpose: get people to stop walking a few minutes (not a natural habit in Paris), accept being filmed and answer some questions. After a few interviews and a certain number of unwilling people passing in front of me, I reminded myself... Read More
New vs old : the winner isn’t who you think it is
Today, the french newspaper La Tribune chose to write about the latest campaigns that use fiction heroes to create emotional bounds with consumers. There are many recent examples : Sindy and Action Man eating mini Chupa Chups, McDonalds going on with its “come as you are” campaign but this time with Cinderella, Asterix&Obelix (famous French comics) or even the character... Read More
