Can personal branding kill ideas ?
The necessary but insufficient intelligence Some people seem to be boring at first sight, but they end up fascinating you through their conversation. Others, on the other hand, have an incredible charisma, but you do know that they talk bullshit. Being smart, having obtained the best diploma ever, being a purple cow, these aren’t enough nowadays. You need to know how to impress... Read More
Can smiling get us rid of the crisis?
The joys of street-interviews Last week, I spent hours in the streets of Paris under a snow storm, with a camera and a microphone in my hands. My purpose: get people to stop walking a few minutes (not a natural habit in Paris), accept being filmed and answer some questions. After a few interviews and a certain number of unwilling people passing in front of me, I reminded myself... Read More
Tomorrow’s CRM : the “one-to-robot”
A few articles and videos later, today, I found myself dominated by my imagination and came up to this point : will tomorrow’s CRM pass from one-to-one to one-to-robot ? This is how I got to this hypothesis : Factor n°1 : japanese robots Around a week ago, one of the most successful videos on the web was this one : These female Japanese robots have reached 620 000 visitors... Read More
Neuroscience : we’ll make you love it !
Among, tweets and tweets and tweets, some tweets lead us to articles and videos that have that special something… making us stay in front of the computer, puzzled… or with our smartphone in our hand, thinking… because they don’t just give information, they make questions rise in our minds… I want to share this video with you because the two men, the interviewee and he... Read More
Loft : in love with its branding
Dear projectiles « One distinguishes method and intellect in the craziness of her creative energy” is said of her in La Mode d’aujourd’hui (Today’s fashion). A sentence any professional would dream to hear or read as a personal description. Anyway, I’d love it.. Power is sexy. I love it when men and women wearing my collections seem important.” She says. She is... Read More
« Sushis and more… » : choosing between frustration and evolution
Frustration vs evolution Professional life is full with moments of frustration. We bear them out of choice or because other awesome moments let us reach some kind of a balance making it acceptable. I, myself, have experienced some situations in which I felt like I was aging (fast forward) during some moments, at work. I finally decided that those who refuse to accept such feelings... Read More
