I lived 1,5 year in USA (Virginia) where I was born, 3,5 years in Turkey (Ankara), 13 years in Luxembourg (Luxembourg) and it’s been 6 years since I’ve been living in France (Paris).

Who I am is not what’s interesting. It’s who you are, who we all are that is interesting.  We all become citizens of the world not belonging anywhere and wanting to feel home everywhere.

We become more and more curious and open minded generations.

Each culture is a treasure and life gets really fun when we gather and try understaning and interacting.

Human brain is very complex and human nature is kind of wierd…  you can be nice, sweet but also mean, jealous, dangerous… you have desires, nightmares, needs… and brands that make it are just natural answers to who you are.

Analyze, understand… smile (!) and suggest is what I’ve been doing all my life. (Even when I was 15, trying to convince my dad that I really needed to get that piercing! ).

This is how I ended up getting professional experiences through a few crazy and awesome internships.

I’ve been a marketing and sales assistant (Basic Consulting), a creative writer in ad agencies (Leo Burnett and BBDO), web positioning intern (Trackbusters), trading intern (BCEL), fashion week journalist (Trendsetter Magazine), hair styling product manager working directly with the marketing director (L’Oréal), and strategic planner (Isobar – Aegis).

I’ll go on experimenting and enjoying the discoveries but today I know that it’s branding that stimulates me the most.

Branding needs to love people for people to love brands. Loving people, strategies, branding, this is who I am so I will be sharing with you my latest discoveries, my thoughts and my visions hoping to interact with you and get a wider point of view.

As Stella decided to show itself on this picture I have to insert this great ad showing how inspiring women can be (I promiss to be more objective in my articles).

Nesem ERTAN