Brands & Consumers : Digital lovers 2.0

Often, while reading an article in a magazine, on a blog, in the news paper… we end up being curious about the author, don’t we? Just as Banksy says in his latest documentary movie, sometimes, the movie maker is more interesting than the subject of the movie. One of the latest articles on neurosciencemarketing.com  is called Love Branding, as the name of the book they talk about. A pretty Australian love coach and marketer, Carolin Dahlman,... Read More

Adaptvertising : adapting ads to audiences’ reactions in real time.

Besides from the memory of my production assistant intern friend sitting in a room full of cassettes, at the second floor of the metallic building of Alice BBDO, I never really thought about what happens once the video adverts are shot. Of course they are given to the client and the media according to the media planning. “But how are they given?” That question hadn’t hit me… In the Fortune Magazine of the 20th of September (UK), in the article... Read More