Can smiling get us rid of the crisis?

The joys of street-interviews Last week, I spent hours in the streets of Paris under a snow storm, with a camera and a microphone in my hands. My purpose: get people to stop walking a few minutes (not a natural habit in Paris), accept being filmed and answer some questions. After a few interviews and a certain number of unwilling people passing in front of me, I reminded myself of a section I read in Malcolm Gladwell’s Tipping Point: I thought... Read More

Loft : in love with its branding

Dear projectiles « One distinguishes method and intellect in the craziness of her creative energy” is said of her in La Mode d’aujourd’hui (Today’s fashion). A sentence any professional would dream to hear or read as a personal description. Anyway, I’d love it.. Power is sexy. I love it when men and women wearing my collections seem important.” She says. She is Vivienne Westwood. An icon who is allways smiling, allways spectacular… vivienne... Read More