(Français) Brainsto de la semaine : Wannabe Angels 2.0, la génération macro.
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(Français) Le “Persuasion profiling” : apprenez à vous connaître avant les marketeurs !
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Can smiling get us rid of the crisis?
The joys of street-interviews Last week, I spent hours in the streets of Paris under a snow storm, with a camera and a microphone in my hands. My purpose: get people to stop walking a few minutes (not a natural habit in Paris), accept being filmed and answer some questions. After a few interviews and a certain number of unwilling people passing in front of me, I reminded myself of a section I read in Malcolm Gladwell’s Tipping Point: I thought... Read More
Tomorrow’s CRM : the “one-to-robot”
A few articles and videos later, today, I found myself dominated by my imagination and came up to this point : will tomorrow’s CRM pass from one-to-one to one-to-robot ? This is how I got to this hypothesis : Factor n°1 : japanese robots Around a week ago, one of the most successful videos on the web was this one : These female Japanese robots have reached 620 000 visitors in only two days ! I must have watched this video during a few minutes... Read More
« Sushis and more… » : choosing between frustration and evolution
Frustration vs evolution Professional life is full with moments of frustration. We bear them out of choice or because other awesome moments let us reach some kind of a balance making it acceptable. I, myself, have experienced some situations in which I felt like I was aging (fast forward) during some moments, at work. I finally decided that those who refuse to accept such feelings and react are those who make things change. When I was creative writer... Read More
I adore ME : dangers and opportunities of the narcissism epidemic
An epidemic - Today, if you want to cheat on your husband or wife and not get caught, there are online companies that sell “alibis” to help you with it. (ex : gleeden) - Today, companies like Pepsi give you the power, with campaigns such as Refresh Everything Project , to choose which projects should be financed. - Seth Godin’s last book explains how we can become more successful by being... Read More
Adaptvertising : adapting ads to audiences’ reactions in real time.
Besides from the memory of my production assistant intern friend sitting in a room full of cassettes, at the second floor of the metallic building of Alice BBDO, I never really thought about what happens once the video adverts are shot. Of course they are given to the client and the media according to the media planning. “But how are they given?” That question hadn’t hit me… In the Fortune Magazine of the 20th of September (UK), in the article... Read More
New vs old : the winner isn’t who you think it is
Today, the french newspaper La Tribune chose to write about the latest campaigns that use fiction heroes to create emotional bounds with consumers. There are many recent examples : Sindy and Action Man eating mini Chupa Chups, McDonalds going on with its “come as you are” campaign but this time with Cinderella, Asterix&Obelix (famous French comics) or even the character from Scream, Carrefour using Dreamworks characters and so on… From a... Read More
the future of branding : mysterious brains and mouthwatering possibilities
I just read that the magazine New Scientist has increased its sales up to 12% thanks to Neuromarketing. Three different covers have been tested: according to the emotional reactions in the brains of the individuals while visioning those images, one of them was clearly preferred. So where does this bring us? Does this mean that people will buy a magazine just because the cover recalls positive feelings in their brains? Maybe there are some markers... Read More
