Brands & Consumers : Digital lovers 2.0

Often, while reading an article in a magazine, on a blog, in the news paper… we end up being curious about the author, don’t we? Just as Banksy says in his latest documentary movie, sometimes, the movie maker is more interesting than the subject of the movie. One of the latest articles on neurosciencemarketing.com  is called Love Branding, as the name of the book they talk about. A pretty Australian love coach and marketer, Carolin Dahlman,... Read More

Smarter media for dummer consumers ?

Brands reach us progressively more and more in a « closed » way (ex : via apps, twitter..) and through personalized messages (billboards capture our consumer identity via RFID, our web messaging accounts target their ads according to what we write in our mails..). Will we then become more loyal to some kind of consumption, product categories or brands? Will we consume less because we surf less and because we are less fond of web discoveries and... Read More