Can personal branding kill ideas ?
The necessary but insufficient intelligence Some people seem to be boring at first sight, but they end up fascinating you through their conversation. Others, on the other hand, have an incredible charisma, but you do know that they talk bullshit. Being smart, having obtained the best diploma ever, being a purple cow, these aren’t enough nowadays. You need to know how to impress people, make them want to listen to you, spend time with you… But... Read More
Neuroscience : we’ll make you love it !
Among, tweets and tweets and tweets, some tweets lead us to articles and videos that have that special something… making us stay in front of the computer, puzzled… or with our smartphone in our hand, thinking… because they don’t just give information, they make questions rise in our minds… I want to share this video with you because the two men, the interviewee and he interviewer, made me feel ignorant (“I need to do some more research... Read More
Adaptvertising : adapting ads to audiences’ reactions in real time.
Besides from the memory of my production assistant intern friend sitting in a room full of cassettes, at the second floor of the metallic building of Alice BBDO, I never really thought about what happens once the video adverts are shot. Of course they are given to the client and the media according to the media planning. “But how are they given?” That question hadn’t hit me… In the Fortune Magazine of the 20th of September (UK), in the article... Read More
Are you racist or is it your brain?
There are some subjects on which I think we all question ourselves during a lifetime. “Am I a nice person?”, “am I friendly enough”, “am I open minded?” “God was that a racist thought I just had?!! No it wasn’t… was it?” Of course I hope You have nothing to reproach yourself with, about these subjects, but difference will always be mysterious to anybody. Difference first means ignorance and hopefully than, discovery ! Racism... Read More
the future of branding : mysterious brains and mouthwatering possibilities
I just read that the magazine New Scientist has increased its sales up to 12% thanks to Neuromarketing. Three different covers have been tested: according to the emotional reactions in the brains of the individuals while visioning those images, one of them was clearly preferred. So where does this bring us? Does this mean that people will buy a magazine just because the cover recalls positive feelings in their brains? Maybe there are some markers... Read More
