Manipulation, Materialism and the Meanings we are looking for
“Futur belongs to who has the longest memory ». Nietzsche Understanding life and living it better Who are you ? what do you do ? why do you do what it is that you do ? Don’t we spend all our lives trying to find answers to these questions ? aren’t we all trying real hard to become who we are ? But who the hell are we?! Man evolves constantly interacting with the society made of other men and women, of art, of politics, of economy, of industry... Read More
Neuroscience : we’ll make you love it !
Among, tweets and tweets and tweets, some tweets lead us to articles and videos that have that special something… making us stay in front of the computer, puzzled… or with our smartphone in our hand, thinking… because they don’t just give information, they make questions rise in our minds… I want to share this video with you because the two men, the interviewee and he interviewer, made me feel ignorant (“I need to do some more research... Read More
I adore ME : dangers and opportunities of the narcissism epidemic
An epidemic - Today, if you want to cheat on your husband or wife and not get caught, there are online companies that sell “alibis” to help you with it. (ex : gleeden) - Today, companies like Pepsi give you the power, with campaigns such as Refresh Everything Project , to choose which projects should be financed. - Seth Godin’s last book explains how we can become more successful by being... Read More
Adaptvertising : adapting ads to audiences’ reactions in real time.
Besides from the memory of my production assistant intern friend sitting in a room full of cassettes, at the second floor of the metallic building of Alice BBDO, I never really thought about what happens once the video adverts are shot. Of course they are given to the client and the media according to the media planning. “But how are they given?” That question hadn’t hit me… In the Fortune Magazine of the 20th of September (UK), in the article... Read More
