the future of branding : mysterious brains and mouthwatering possibilities

I just read that the magazine New Scientist has increased its sales up to 12% thanks to Neuromarketing. Three different covers have been tested: according to the emotional reactions in the brains of the individuals while visioning those images, one of them was clearly preferred. So where does this bring us? Does this mean that people will buy a magazine just because the cover recalls positive feelings in their brains? Maybe there are some markers... Read More